The Apple iPad will be mentioned while the saviour of newspapers by publishers and commentators across the world. Although it will take a moment to comprehend perhaps the iPad will deliver a bankable revenue stream to newspaper publishers, the larger question for newspaper retailers is perhaps the iPad will impact on newspaper buying habits.
Consumers buy newspapers out of habit and for a sudden need. I suggest that in both situations, the iPad is unlikely to impact noticeably on their purchase patterns, not for the following couple of years at least.
While iPad sales have already been excellent in the United States in the very first weeks following release, it can take years to achieve the amount of critical mass necessary to have a viable channel. The next barrier is app up take.
Each iPad user wanting to gain access to a newspaper, national or local, will have to purchase an app, a registration to the newspaper. The existing pricing model is not totally all that attractive. pool result While I expect plenty of iPad users to try newspapers, I suspect so it will take a moment for all of us to see an on-going commitment.
Newspaper publishers themselves are only beginning to get used to the newest platform. The versions of newspapers today on the iPad can look archaic in just a few months. It a couple of years we won’t recognise them when compared to what’ll be around them.
Increase the challenge of the newest technology and the first versions of newspapers the problem of the technology itself – the necessity for power and the necessity for internet access. Each one of these factors is really a barrier that will slow getting to the level where we notice a direct effect on sales.
With regards to the location, single copy newspaper sales, sales non-prescription, can take into account 33% of all newspaper sales. Several are to infrequent purchasers. These clients are unlikely to adopt a technology solution in even the medium term.
Physical newspapers win on the iPad today for convenience, price per copy and flexibility when it comes to how you connect to the product. These benefits can and is likely to be combated by the technology but not immediately. For this reason retailers selling newspapers have an opportunity in the short-term to keep to leverage print newspaper sales.