The great number of advertising vehicles available these days has managed to get hard for many advertisers to distribute their advertising budgets. From traditional newspaper advertising to interactive web-based advertising, the opportunities for advertisers are endless. A healthier combination of the and other advertising media is ultimately the very best method of a fruitful campaign. However, lately the nay-sayers of newspaper advertising have started initially to garner attention. Allow me to refresh your memory on the continued great things about newspaper advertising.
Newspapers have already been gracing the doorsteps of American homes since the early 1700s. That’s over 300 years of budding romance between American consumers and their beloved newspapers. Lee Clow, the Chairman & Global Director of TBWA\Worldwide explains that the, “Newspaper is just a special medium. It’s not urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a sit down elsewhere each day will always be one of the very intimate media experiences there is.” The title of this article is “Newspaper Advertising…Benefits Revealed” so… when will the huge benefits be revealed? I’m dealing with that! The newspaper has built its reputation as a trusted source of information; this goes for not only its articles but for the advertisements it features as well. pool result Each individual newspaper has guidelines and restrictions that really must be met by each advertiser. This is not always the case with the truckload of advertisers that place ads on the web. Unfortunately, you will find unscrupulous people and companies that are able to post ads on various websites without undergoing any kind of screening. Consumers can continue steadily to feel secure understanding that advertisements which make it to print have already been checked out and approved because of their benefit.
Another advantage to newspaper advertising could be the portable/permanent part of a newspaper. A newspaper is very easily toted from your home to work, to lunch, back again to work and back again to home. This allows readers to pick up the paper if it is convenient for them. In terms of the permanent feature of the newspaper… let’s look at an example. Over a sit down elsewhere you’re perusing the pages of your local paper. You run into an offer for a new product that strikes your fancy. You add the paper aside until later if you have some spare time and can research the product. Later that week, you pick up the ad and make a call to the organization advertising the product. The exact same product is advertised while you are surfing the web. You bookmark the site in order to return to the site later. However, later that week the ad is seemingly gone from the site. Can it be on a rotation? Was the ad pulled? You could never know. This example can be a bit dramatic, however it illustrates the advantage of a concrete ad that someone can revisit and review.
Possibly the best argument for making the case for newspaper advertising could be the “opt-in” feature. The planet is filled with annoying advertisements (not to state they don’t work), TV commercials, pop-up internet ads, spam emails, etc. etc. etc. Newspaper advertisements continue being an opt-in advertising method. People can decide whether they are going to read your newspaper ads. They know the ads are there, alongside the articles they read everyday, and they have the choice. And as as it happens many adults are making the option to learn those ads, since they see them useful. In a 2007 study done by Mediamark, 51% of the adults they interviewed said that they found newspaper advertising “somewhat/very useful.” This day and age, people don’t want to be bothered. Case and point? DVRs are becoming increasingly popular and allowing people to totally skip over commercials. Individuals are locating a way around commercials, anti-spam filters are finding ways to weed out spam emails, pop-up blockers are eliminating pop-up ads. The list goes on. However, newspaper ads haven’t become an annoyance, they continue being a source of useful information for readers of the newspaper.
Advertisers have a hard decision in distributing their advertising budgets. There is no “right answer” for how or where to pay your money. No advertising plan will probably be right for all advertisers. Each advertiser must test different ads in various mediums in order to find out what will produce results. Newspapers have been a valued approach to advertising to companies and individuals round the world. They provide benefits to advertisers that internet based advertising cannot. Newspaper advertising continues to be doing work for advertisers that continue to identify its value. When you are divvying your advertising budget this year; do your research, weigh your alternatives, but don’t overlook the value that newspapers have always offered advertisers.