Well, yes, but email marketing for newspapers is an excellent way to engage and bring in new readers, and perhaps the only way for the print media to remain viable in an increasingly electronic age. You can find multiple ways in which a newspaper’s email marketing campaign can increase readership, many of which tie into the goal of the newspaper-to deliver breaking news and features to its readers.
Let’s face it: The days of having the news headlines when the paper lands on your own doorstep at the crack of dawn are long gone. If television news and the advent of around-the-clock all-news networks such as CNN began the downward spiral of newspapers, then a Internet hastened it. Nearly all of what’s within the newspaper is already old news to anybody who picks it up.
But all is not lost for the written word. Email marketing for newspapers allows papers to inform subscribers of news almost as soon as it happens-even if the story is not even ready for the web. naija news Send out a quick blurb alerting subscribers and readers to the breaking news and tease the story that may soon appear on the website.
Most people have their email open each time they are using the pc, meaning messages which can be sent are apt to be read almost as soon as they’re received. Informing readers of news as it is developing may also make it far more likely they will count on the newspaper as a reliable source of information and rely upon it because the story continues to evolve. Successful email marketing for newspapers increase hits on the website (which is, more and more, the objective for the management behind the newspaper) while also encouraging readers to continue picking right up the print product for more in-depth coverage.
The most effective part about email marketing for newspapers? It could often be planned out days or weeks in advance. There’s no predicting breaking “real world” news, obviously, but such endeavors allow newspapers to remain in touch with readers during major local and national sports which range from senior school championship games to the Super Bowl or World Series. Use email marketing for newspapers to ensure subscribers learn about these newsworthy events and know they could get from the newspaper the kind of up-to-the-second updates they won’t manage to find anywhere else.
They are tough times for newspapers, that may never again enjoy the market dominance they enjoyed a generation or two ago. Newspapers will need to work increasingly hard-on an ever-shrinking budget-just to get a toehold in a media world growing more immediate by the day. But the application required for email marketing of newspapers is inexpensive to buy and will pay dividends now and for years to come!