In the digital world, social media is now a critical element of an effective marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer lots of opportunities for brands to showcase their products. These platforms are free to make use of and you are able to directly talk with a bigger audience at once. You don’t need to invest a lot of money in building a marketing strategy that features social media videos. No matter whether you’ve a small or a large business, it’s time that you take social media marketing seriously.
Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. instagram verified badge All these statistics reveal that video content is in demand on social media networks. The reason being millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are utilizing social media videos actively for promotions. Thus, it is highly likely that your competitors will also be leveraging the power of social media video to expand their customer base.
Instagram is really a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the greatest among social media platforms. So, Instagram should really be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to make use of Instagram videos for engaging more audience.